News and Events

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Road to Recovery – Tax Planning

ASA in discussion with various panel of experts towards ROAD TO RECOVERY, Tax Planning - Gearing Up For The Future. Click here to access the recording.

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Road to Recovery – Working Capital

Introducing the first panel of our Road To Recovery series, Working Capital - New Ideas and Future Approach. Our panelists will discuss new ideas and deliberate future approach to managing[ . . . ]

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Commercial Vehicle – The Conundrum

G Vishwanathan, Director Accounting and Business Support on the situation in the commercial vehicle space. Read his article Commercial Vehicles - The Conundrum in the October edition of Motoring Trends.[ . . . ]

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Basis of Going Concern Assumption

Article by Mr. Sivaraman V, Senior Manager, Chennai on the concept and procedures around Going Concern Assumptions published in in Taxsutra's Greentick Weekly. Click here to read the article.

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Responsible SMP Pacesetters

Himanshu Srivastava, Business Advisory Partner was interviewed by ACCA for their report that looked at CSR activities by small and medium practices worldwide. Click here to read the article.

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The Art of Video Conferencing

Author: Mr. Ajay Sethi, Managing Partner wrote an article on making video conferencing, your powerful business tool. The Article was published in Taxmann. Click here to read the article or Download[ . . . ]

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5 Key Changes Expected in GST

Author: Mr. Sundeep Gupta, Partner – Accounting & Business Support, Indirect Taxes, highlights that even after more than 500 notifications, circulars and changes till now, GST, at best, is still work-in-progress. The Article[ . . . ]

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CFO Responsibilities, Indirect and Direct Taxes Relevant to Startups

A webinar by Sundar Rajan, Partner, Accounting and Business Support along with G Viswanathan, Director and PP Santhosh Kumar, Senior Manager in collaboration with Crescent Innovation and Incubation Council (CIIC)[ . . . ]

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Decoding India Digital Tax

A webinar by Sunil Arora, Co-Practice Head, Mumbai & Partner, Taxation and Rajiv Arya, National Head, Accounting and Business Support along with Jon Davies, Partner and Marcus Sharei, Director, Armanino[ . . . ]

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Careers in Small and Medium Sized Practices

Our Co-Practice Head - Mumbai and Partner - Taxation, Sunil Arora, was quoted in a report published by ACCA on “Careers in small and medium sized accountancy practices (SMPs)”. ‘We[ . . . ]

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Working Capital and Treasury Management in Covid Times

An Article in Motoring Trends Magazine. Managing liquidity became the single most significant aspect for business during lockdown. Managing working capital and treasury operations are the two tasks which CFO’s[ . . . ]

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Significant Regulatory Updates from 1st April,2020

A webinar with Rajiv Arya, National Head - Accounting & Business Support, Sundeep Gupta, Partner, Accounting & Business Support, Indirect Tax and Subroto Bose, Executive Partner, Accounting & Business Support,[ . . . ]

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Navigating the Storm

A combined article by ASA in India, NHS in Germany and EUnited in Belgium covering the essence of business continuity in the midst of a global pandemic. Click here to[ . . . ]

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Logistics & Transportation Sector in India

Webinar by Prateet Mittal An overview of the logistics companies in India, their activities, importance, and contribution to the Indian economy. Click here to access the recording.

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Demystifying Applicability of Sec. 56(2)(viib) on Preference Shares

Our Partner, Bikramjit Singh Bedi & Manager, Jyoti Gupta extensively discussed the applicability of Sec.56(2)(viib) to issuance of preference shares and the valuation methodology under Rule 11UA. The article was[ . . . ]

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Valuation under transfer pricing & Customs – will they ever converge

Author: Sunil Arora & Isha Mahawar International Taxation: Arm’s Length Price ‘ALP’ approach (Transfer Pricing) OR Fair Value ‘FV’ approach (Customs) - to examine profit earned from the imported goods,[ . . . ]

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Equalization levy extended to E-commerce activities

Author: Sunil Arora & Ameet Baid Taxing a digital business has its own challenges. Read the views on Equalisation Levy (‘EQL’) that was introduced at 6% in respect of non-resident[ . . . ]

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Govt must give more time for e-invoicing implementation

Sundeep Gupta believes that the government needs to take cognizance of India's size and scale of operations, and should not rush in this significant change. "The requirements of e-invoicing to[ . . . ]

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Vivad se Vishwas Scheme

With six weeks to go and the bill yet to be passed, the first deadline of March 31 can pose a challenge for interested applicants to arrange the funds so[ . . . ]

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Banking & Finance Summit 2019

Confederation of Indian Industry hosted the Banking & Finance Summit 2019 at India Habitat Centre. Parveen Kumar participated in the discussion as one of the panelists. He spoke about the[ . . . ]

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Business Opportunities in India – Workshop

ASA Bengaluru organised a workshop in collaboration with Business France India at the Consulat Général de France à Bangalore. Our Bengaluru Practice Head, D Ramprasad along with the Taxation Executive[ . . . ]

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Smart Factory India ’19

Our Business Advisory Partner, Himanshu Srivastava was the speaker at Smart Factory India organised by Business France India and Confederation of Indian Industry at Shangri-La's - Eros Hotel, New Delhi.[ . . . ]

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AGM of Confederation of MSME

Federation of Indian Chambers of Commerce & Industry (FICCI) organised Annual General Meeting (AGM) of the Confederation of MSME (Micro, Small and Medium Enterprises). The meeting was attended by our[ . . . ]

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Cross Border Stock Exchange Mergers

Parveen Kumar’s article on ‘Cross Border Stock Exchange Mergers’ was published in ‘The Chartered Accountant’ - journal of Institute of Chartered Accountants of India. The piece focuses on the benefits[ . . . ]

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Indian Accounting Standard Seminar by DMA

Parveen Kumar was invited to speak at the seminar on Indian Accounting Standards organised by Delhi Management Association at Delhi. He threw light on the subject matter of Ind AS[ . . . ]

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Change Management Session

Sandeep Khanna, one of our panel of experts took a session on Change Management. He took a session with the senior management on how to manage and adapt to changes[ . . . ]

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Audit Software Training

ASA had an audit software training for the staff by Abhishek Madathil, expert from Caseware India. The company develops audit templates and provide training, consulting and support for their product.[ . . . ]

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Budget Session with WACIA

A Budget and GST session was conducted by our Taxation Executive Partner, N Krishna and Associate Director, Basavaraja Nishani in coordination with Whitefield Area Commerce and Industries Association (WACIA). There[ . . . ]

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New Amnesty Scheme – Sabka Vishwas

Sundeep Gupta, our Partner of Accounting and Business Support services hosted a webinar on the new amnesty scheme introduced under indirect taxes named ‘Sabka Vishwas (Legacy Dispute Resolution) Scheme 2019.[ . . . ]

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Direct Tax Conference by ICAI

Our Practice Head, PNR Kamath was the session chairman of a two-day national conference on Direct Taxes. The conference was hosted by the Institute of Chartered Accountants of India (ICAI),[ . . . ]

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Budget Impact for Dutch Companies

Our Managing Partner, Ajay Sethi together with Sunil Arora, Partner in Taxation& Subroto Bose, Executive Partner in Accounting & Business Advisory conducted a session for the Economic Team at the[ . . . ]

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Indian Revenue Services Lecture

Our Head of Business Advisory Services, Himanshu Srivastava took a lecture on Insolvency and Bankruptcy Code 2016 for the 2019 batch of Indian Revenue Services (IRS). The lecture covered provisions[ . . . ]

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Indian Budget by HCI

High Commission of India (HCI) organized an interactive session in London on Indian Budget 2019 in collaboration with the Federation of Indian Chambers of Commerce & Industry (FICCI) and India[ . . . ]

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World Trade Summit

Our Managing Partner, Ajay Sethi, was the speaker at World Trade Summit in Bristol, United Kingdom. It was organised by the Open to Export where he discussed the opportunities India have in[ . . . ]

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French Strategies in India

Our Head of Business Advisory Services, Himanshu Srivastava addressed a French delegation of Healthcare. The topic for discussion was “Entry Strategies in India” in partnership with Business France for French[ . . . ]

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Insider Trading and Price Sensitive Information in India

Parveen Kumar’s article on ‘Insider Trading’ was published in Standing Conference of Public Enterprises’ (SCOPE’s) monthly magazine ‘Kaleidoscope’. The article explained the basics of Insider Trading focusing on key terms[ . . . ]

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India Day in Germany

India Day was held in Germany by M+V and Lüther in Köln. ASA & Associates was proud a supporter of the German Companies intended to enter in India for business.[ . . . ]

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To the Ramparts

‘To the Ramparts’ is an article written by our Managing Partner, Ajay Sethi for Accounting and Business magazine of ACCA Global. This article is about the challenges faced by medium[ . . . ]

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Corporate Frauds with BTG legal and VDMA

Our Assurance National Head, Parveen Kumar was invited to speak on “Corporate Frauds – Prevention through forensics”, a CEO roundtable held in association with BTG Legal and VDMA at Shangri-La[ . . . ]

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Beyond the EU – India

India is expected to grow significantly in the coming years, becoming one of the world's biggest markets. However, as with any market, there are several challenges to be overcome when[ . . . ]

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France By French – Project Partner

On 25th of April France by French organized a networking event in partnership with Business France and a few more. ASA was the project partner with them having Indian French[ . . . ]

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MoU between FICCI and the Ireland India Business Association in Dublin

Mark Runacres, Senior Advisor International Affairs, represented the firm at the landmark signing of an MoU between FICCI and the Ireland India Business Association in Dublin on 5th March. In[ . . . ]

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Techincal Development session by Christine Ballard

Ms. Christine Ballard was a guest speaker at our Friday Technical Development session. She is an International Tax Specialist having expertise in Inbound and outbound planning, lately with a heavy emphasis[ . . . ]

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Technical Development session by Dr. Girish Ahuja

Dr. Girish Ahuja was a guest speaker at our Friday Technical Development session. The 45 year veteran of the Institute of Chartered Accountants and member of the committee on direct[ . . . ]

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Deal Announcement

We were the exclusive advisors to a full service advertising company based in Japan, for their acquisition of a majority stake in India of a creative advertising agency based in[ . . . ]

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Indo German Business Forum in Chennai

The German Engineering Federation (VDMA) recently organised the Indo German Business Forum in Chennai in association with ASA & Associates LLP, BDB India Pvt. Ltd., and EAC International Consulting. Mr[ . . . ]

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Income Computation and Disclosure Standards (ICDS)

We in association with ASSOCHAM organized a workshop on Income Computation and Disclosure Standards (ICDS) in New Delhi. Our Associate Director – Assurance, Nitin Gupta was a speaker at the[ . . . ]

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Best Joint Deal at the M & A Worldwide

We, together with SCS Global Japan, were awarded the best joint deal at the M & A Worldwide spring convention at Hilton Hotel, Amsterdam. Receiving the award on behalf was[ . . . ]

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Mahindra Group for its independent directors.

Our Managing Partner, Mr Ajay Sethi, in his capacity as an Independent Director of Mahindra Industrial Park (Chennai) Ltd, was a part of a workshop organized by the Mahindra Group[ . . . ]

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Annual Partner Manager Meeting

ASA Annual Partner Manager Meeting at Goa.  Our partners and staff came together to review the implementation and achievements of the 2017 workplan and finalise the 2018-2019 workplan that underpins[ . . . ]

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India-Korea Business Summit 2018

Our National Head – Assurance, Parveen Kumar represented us at the 2nd India-Korea Business Summit 2018 held in New Delhi. The Summit saw the Prime Minister Narendra Modi address over[ . . . ]

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Fiscal Budget 2018

We co-hosted a seminar with the Neemrana Industries Association on the Fiscal Budget2018. Our Chief guests were the Sh. Raghavendra Singh Yadav, Commissioner, State Tax, Rajasthan, Smt. Nishi Rani, Deputy[ . . . ]

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Budget Panel Discussion – 2018

Sunil Arora, Partner, Taxation and Subroto Bose, Executive Partner, Accounting and Business Support were invited to An After - budget panel discussion organized by Indo-Dutch Chambers of Business & Sciences.[ . . . ]

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Budget Seminar with Bank of Tokyo Mitsubishi

We recently co-hosted a budget seminar in Nihongo with the Bank of Tokyo Mitsubishi UFJ [BTMU] at the Leela Ambience in Gurgaon. This was conducted for the benefit of Japanese[ . . . ]

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New India Confluence for Public and Private Enterprises – Governance, Risk and Compliance

Our Partner, National Head, Assurance, Parveen Kumar will be speaking about the risks due to regulatory changes at the “New India Confluence for Public and Private Enterprises - Governance, Risk[ . . . ]

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Protecting Interests of Foreign Investors and Founders

ASA organized an event with MOSSADAMS in Mumbai, that looked at ways and means of protecting the interests of the foreign investors and founders. Our Executive Partner, Kishor Patel took[ . . . ]

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Conference with Korean Companies

Gaurav Bhatia from our Assurance team met with several Korean firms accompanying Mr Park Won-Soon, the Mayor of Seoul, South Korea in New Delhi.

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The India Opportunity – India’s Economic Engagement with the World

Our Managing Partner, Mr Ajay Sethi recently spoke about the India opportunity at a private corporate gathering in New Delhi. The audience included representatives from some of the leading names[ . . . ]

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India–Japan Economic Forum in Ahmedabad

Our Managing Partner, Ajay Sethi, spoke at the India–Japan Economic Forum in Ahmedabad on September 14th, which was followed by the Plenary session of key announcements by PM Modi and[ . . . ]

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The India Opportunity by Ajay Sethi at Swiss Embassy

Our Managing Partner, Ajay Sethi was invited by the Swiss Embassy & Swiss business hub to address the business delegation accompanying the Swiss President HE Doris Leuthard. He gave them[ . . . ]

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GST Webinar: To Highlight Practical Issues that the Industry is Facing with the New GST Law and its Probable Solutions

More than a month having passed since India moved to GST regime on July 1, 2017 it has been a transition with ups and downs to the economy. Business processes[ . . . ]

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Seminar on Income computation and disclosure standards- ICDS

In association with Indo American Chamber of Commerce - IACC, Bangalore, we organized a ‘Seminar on Income computation and disclosure standards- ICDS’. Our Partner/Practice Head, Assurance, Pinnapati Ramaiah Jayakumar explained[ . . . ]

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A workshop on The Real Estate (Regulation and Development) Act, 2016

A workshop on ‘The Real Estate (Regulation and Development) Act, 2016’ was conducted by our Partner/National Head, Parveen Kumar and Nitin Gupta, Associate Director, Assurance for Bharti Enterprise Group for[ . . . ]

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Indo – Japan Business Promotion Council, ASSOCHAM

Our Managing Partner, Ajay Sethi who is also Co - Chairman, Indo - Japan Business Promotion Council, ASSOCHAM presented a welcome address at an Interactive meeting with Japanese Delegation. The[ . . . ]

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Article published in ICAI journal

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Seminar on Fiscal Budget 2017

Seminar on Fiscal Budget 2017 was organised jointly with Bank of Tokyo Mitsubishi UFJ in Delhi. Deliberations on the implications of various tax provisions were intense along with active interactions[ . . . ]

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Invest Japan Symposium, New Delhi

Ishikura Shun from our Japanese expat team was invited for Invest Japan Symposium, New Delhi organised by #JETRO and CII where he spoke about Osaka as a business destination for[ . . . ]

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Article published in Business Today

The 'indirect transfer provisions' monster by Partner, Vaijyantimala Beslare - Assurance, Mumbai

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Implications Of Fiscal Budget 2017

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Vibrant Gujarat Global Summit 2017

The firm's active involvement in the ongoing Vibrant Gujarat Global Summit 2017. Himanshu Srivastava, Partner - Business Advisory representing us as a part of Japanese delegation.

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Press Release – M & A Worldwide Network Convention

25TH M&A WORLDWIDE NETWORK CONVENTION AT NEW DELHI, INDIA BRINGS TOGETHER OVER 150 INDIAN CORPORATES AND 42 M&A ADVISORS FROM OVER 30 COUNTRIES Corporate Catalyst India (CCI) played host to[ . . . ]

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Global Investment and Acquisitions Forum 2016

This “first of a kind” M&A Forum envisaged to provide a platform for direct discussion and collaborations between M&A professionals and Indian corporates. Given the presence of advisors from over[ . . . ]

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Client Awareness on GST

Hyderabad office organized a group discussion with clients to make them aware of the transitional issues and changes in processes required to be undertaken in this regard. Nitish Parameswaran, Partner,[ . . . ]

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Presentation On Critical Issues Of Financial Statements

West Delhi Study Circle of ICAI invited us to give a presentation on ‘Critical Issues in Consolidation of Financial Statements and Practical Notes to Accounts with reference to Accounting Standards’.[ . . . ]

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Preparedness For The Imminent GST

As GST comes a step closer to reality, it is the right time now for the manufacturing industries, traders and service providers to begin preparing for this tectonic change and[ . . . ]

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RAMPING UP IN-HOUSE PREPAREDNESS FOR GST

An in-house session was conducted on “GST –Beginning of new Era” to begin ramping up in-house skills and preparedness for handling client matters under the new law. Topics such as[ . . . ]

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Seminar at Neemrana Industrial Area

A seminar was held at Neemrana Industrial Association on Model GST code, Cross Border Secondment and Internal Financial Controls (IFC). The session was attended by about 50 participants from companies[ . . . ]

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Knowledge Partnership with Austrade

‘Austrade’ invited our firm to address a visiting Australian business delegation to provide them an overview and share practical aspects of ‘Doing Business in India’. Himanshu Srivastava, Partner, Business Advisory[ . . . ]

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Seminar Organized by NORTHERN INDIAN REGIONAL COUNCIL (NIRC)

Ajay Sethi, Managing Partner and Parveen Kumar, National Head, Assurance, were invited to share their views on building a successful practice at a Seminar organised by Northern Indian Regional Council[ . . . ]

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Session on Internal Financial Control over Financial Reporting

A one-day awareness programme on CARO, IFC and Reporting Standards was organized by Auditing and Assurance Standards Board of India in Chennai. DK Giridharan, Partner-Assurance conducted the session on IFC.[ . . . ]

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Challenges and Opportunities for CA Firms

Mr Parveen Kumar, Partner- Assurance and Mr Sundeep Gupta, Partner-Compliance spoke on challenges and opportunities for Chartered Accountant firms at Rewari branch of The Institute of Chartered Accountants of India.

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Silver Jubilee Celebrations at the Claremont

This event has been organized to celebrate our successful journey of 25 years. In order to spread the happiness beyond limits our alumni have been invited. We believe that each[ . . . ]