Ajay Sethi

Managing Partner

ajay.sethi@asa.in

In 1991, Ajay Sethi followed his dream as a first generation entrepreneur to create India’s answer to the Big 4. Since then he transformed the firm into India’s Top 10 Accounting and Business Advisory firms.

Besides managing the firm, Ajay leads the Transaction Advisory Services Division where he advises on partner search, business negotiations, financial due diligence and business valuations. Ajay has also been instrumental in setting-up the management consultancy, tax and business advisory functions of the firm, where his role offers advisory services to corporate in building effective India entry strategy and representing before Indian regulators.

An All India rank holder from the Institute of Chartered Accountants of India, Ajay has also done an Executive Education Programme from Harvard Business School. He is board member of SCSInvictus Holdings Pte Ltd, Singapore and of Sumitomo Mahindra Joint Venture in India. He is also the founder member of Englobally, besides guiding his firm into memberships of M&A Worldwide and that of pool of experts for Switzerland Global Enterprise.

He is actively involved with several Indian and international trade and industry forums, and is a prolific speaker on national and international forums. His personal interests are reflected as a history buff, a fitness enthusiast and an intrepid traveler.