Ajay Sethi

Managing Partner

ajay.sethi@asa.in

Ajay Sethi followed his dream as a first generation entrepreneur to create India’s answer to the Big 4 in 1991 and has since transformed the organization into one of the Top Accounting and Business Advisory firms in the country.

Besides managing a professional services firm, Ajay leads the Transaction Advisory Services Division where he advises on partner search, business negotiations, financial due diligence and business valuations. Ajay has also been instrumental in setting-up the management consultancy, tax and business advisory functions of the firm, where his role offers advisory services to corporate in building effective India entry strategy and representing before Indian regulators.

An All India rank holder from the Institute of Chartered Accountants of India, Ajay has done an Executive Education Programme from Harvard Business School and is board member of SCS Global Tokyo & Singapore. Member of M&A Worldwide and part of a pool of experts for Switzerland Global Enterprise.

A visionary leader, Ajay leads by example. A member of several Indian and international trade and industry forums, he is also a prolific speaker on national and international forums. A history buff, fitness enthusiast and an intrepid traveler, his philanthropic leanings found voice in Rotary Club activities for social upliftment.